To maintain a business in the family past the infamous third generation (“the first generation creates, the second grows, the third dissipates,” as the saying goes), it is crucial to have a shared vision, maintain open lines of communication among a wide range of stakeholders, and address concerns about perceived fairness in a transparent manner.
The members of the fifth generation (Gen5) were already in their twenties when a multi-billion dollar construction corporation asked for assistance in making the transition from the third generation (Gen3) to the fourth (Gen4). Historically, only males in the family had jobs at the company, but several female Gen5 family members were close to earning master’s degrees in business-related fields and were eager to join.
Two Gen3 cousins who survived a turbulent transition from Gen2 maintained ownership in equal shares; the primary source of contention concerned non-working owners who lobbied for more significant dividends and were not happy with the working family owners who also got wages (fair according to market norms). Family owners who were not in the workforce at the time want a greater return on their investment. Working-family owners favored expanding the company for ensuing family generations and devoted, intergenerational staff (some valued employees had grandparents who worked for the firm). After bitter debate and legal fighting, the family ownership tree was cut by purchasing out non-working members, but the act irreparably harmed ties.
To prevent future issues, the family decided to make it a policy that only working family members may become owners, advised by technical consultants without a thorough understanding of family business dynamics.
Main themes and interventions
- The family’s incorrect assumption that a technical policy (allowing only working families to hold shares) would resolve future transition issues was the key learning from the previous Gen2-to-Gen3 transition. Instead, top management brought in a new, inexperienced in-law, which led to a lot of tension.
- Instead of selecting senior management candidates based only on their potential to contribute to the firm, fairness had been defined as allowing each owner (family line) to choose members of their own families for such positions.
- Cliff led conversations on this subject, some of which became rather hot. The family decided that eliminating arbitrary quotas and turning the company into a meritocracy (where individuals are employed and promoted based on ability) would be in everyone’s best interests.
- He assisted the family members in articulating their desire for the company’s income to be reinvested in its expansion. He encouraged the creation of a dividend policy so that shareholders would know precisely when they might access liquid funds.
- Cliff assisted the family in comprehending the difficulty of blending family and company when they felt humiliated about the level of friction and its repercussions on the business and non-family team members. Although there are many crucial technical factors to consider, they must be combined with family dynamics interventions and forms of governance that are distinctive to families.
- A large portion of Cliff’s work with the family consisted of facilitating family gatherings with creative activities to aid in expressing a shared vision and essential guiding principles for current and future generations.
- Cliff worked with them to ascertain if there was a shared desire for the family to work together or operate a business.
- He visited with them in several groups, including spouses, the next generation over the age of 16, working families, non-working families, and spouses.
- Cliff engaged the board of directors and helped the family clarify roles, duties, development plans, ownership rights and obligations.
- Women were not expected to work in previous generations, particularly in the family-run construction industry. Still, everyone engaged acknowledged that women were respected as family members and employees. With Gen5, Cliff worked on the family’s aim to provide chances for women with the necessary education and skills.
